GEO Audit
A GEO audit for American businesses measures your visibility in AI engine answers, identifies the sites cited instead of you and gives you a prioritized action plan. It is the starting point of any AI search optimization work: you can only fix well what you have measured. US adoption makes it urgent: 34% of American adults had already used ChatGPT in early 2025 (Pew Research Center), and between 17% and 20% of US companies were using AI themselves in the first half of 2026 (U.S. Census Bureau). I run the audit entirely remotely, from Madrid.
Who is the GEO audit for?
- Small and midsize businesses, independent professionals and e-commerce stores whose customers research online before buying, from Austin to Chicago.
- US companies with an English-only site, or bilingual English and Spanish sites serving Hispanic customers.
- Marketing teams who want to know where they stand before investing in content or tools.
What does the GEO audit include?
| Part | What I check | What you receive |
|---|---|---|
| Visibility in AI | A panel of real questions from your US customers, chosen together, tested several times in ChatGPT, Perplexity, Gemini, Claude and Google (AI Overviews and AI Mode when they appear) | Your brand's citation rate and the sources cited for each question |
| Competition | The competitors and third-party sites cited instead of you | The likely reasons for their presence and the sources to target |
| Technical | A full crawl with Arachnide SEO Spider: indexing, HTML rendering without JavaScript, AI crawler access, speed, structured data | A list of fixes ranked by impact |
| Entity | The consistency of your name, activity and contact details across the web: Google Business Profile, Bing Places, Yelp, BBB and industry directories | The inconsistencies to fix, profile by profile |
| Content | The pages that can be cited, those to rewrite, those to create | A list of pages with the question each one must answer |
| Action plan | The impact and effort of each action | A prioritized plan, presented in a video-call debrief |
How does the audit work?
1. Scoping call (30 minutes)
We choose together the questions to test, your competitors and your priority pages, at a time that suits your US time zone. You then receive a fixed quote.
2. Analysis
Tests in AI engines, site crawl, entity and content analysis. The timeline, which depends on the size of the site, is stated in the quote.
3. Video-call debrief
I present the report, the priorities and the effort each action requires. You keep the report and the recording.
4. Implementation
Your teams apply the plan, or I handle it as part of a monthly engagement.
How much does a GEO audit cost?
From €300 excl. VAT for a single-language brochure website, billed in euros (your bank or card converts it to dollars). The price depends on the number of pages, the number of languages (English, Spanish, French), the number of questions tested and the number of competitors analyzed. You receive a fixed quote after the scoping call. All services are compared on the Pricing page.
For US companies, everything is on the page GEO consultant for US businesses, with the cities I work with, remotely from Madrid.
Frequently asked questions about the GEO audit
How is a GEO audit different from a classic SEO audit?
An SEO audit checks that Google can crawl, understand and rank your pages. The GEO audit checks that technical base, then measures what AI engines actually answer about your market, which sources they cite and why they don't cite you. For a purely technical audit, see my technical SEO consulting work.
Which AI engines do you test?
ChatGPT, Perplexity, Gemini, Claude and Google, with its AI Overviews and AI Mode when they appear for your US queries. Microsoft Copilot relies on Bing's index, which I also check. The list evolves with the market.
Don't AI answers change every time?
Yes, they vary. That's why I test each question several times and reason in citation frequency and trends, never on an isolated screenshot.
What happens after the audit?
You keep the report and the action plan. You can implement it in-house, train your team with the GEO training or entrust me with a monthly engagement.
Does my data stay confidential?
Yes. I use your access and data only to carry out the audit, and I never publish them without your written consent. I can sign your NDA if your company requires one.
Request a GEO audit
Let's start with a 30-minute scoping call by video to define the questions to test and give you a fixed quote.