Free GEO Check

The 10 questions of the GEO check

1. Does the text of your pages appear in the source code, without JavaScript? Right-click, then “View page source”.
2. Do your robots.txt and your hosting provider let AI crawlers through (OAI-SearchBot, Claude-SearchBot, PerplexityBot)?
3. Is your website set up in Google Search Console and in Bing Webmaster Tools?
4. Do your key pages answer a specific question within the first two sentences?
5. Do your pages contain figures, examples or data with their source?
6. Is your business described the same way everywhere (website, Google Business Profile, Bing Places, Yelp, LinkedIn, directories)?
7. Do you have structured data (Organization, LocalBusiness, Product, Person…) consistent with your visible content?
8. Do other websites (media, directories, partners) talk about your business?
9. Do you have recent customer reviews on third-party platforms such as Google, Yelp or your industry's review sites?
10. Have you ever checked what ChatGPT, Perplexity or Gemini answer about your market?

The action linked to each question

1. Serve complete HTML: server-side rendering or pre-rendering. Why it is essential.
2. At a minimum, allow AI search crawlers in your robots.txt and check your hosting provider's firewall. Which crawlers to allow.
3. Add your website to Google Search Console and to Bing Webmaster Tools, which feeds Microsoft Copilot.
4. Rewrite your 5 most important pages: a 40 to 60-word answer right below the title.
5. Add dated, sourced figures, your own data and concrete examples.
6. Align your business name, address, phone number and activity across your website and your profiles (Google Business Profile, Bing Places, Yelp, BBB).
7. Add structured data that faithfully describes what is visible on the page.
8. Get mentions on reference websites in your sector: press, directories, partners.
9. Ask your customers for reviews on Google, Yelp and your industry's platforms, and never buy any: the FTC's 2024 rule bans fake reviews.
10. Every month, test 10 to 30 of your customers' questions in AI engines, or hand this measurement over to a GEO audit.

How is this score calculated?

Each “Yes” answer is worth 10 points, “Partly” 5 points, and “No or I don't know” 0 points. The ten questions cover the four pillars of GEO: crawler access, content structure, entity clarity and confirmation by other sources. This check indicates a trend: only a GEO audit measures what AI engines actually answer about your market.

Why it matters in the US: 34% of American adults had already used ChatGPT in early 2025, and 58% of adults under 30 (Pew Research Center, June 2025). Your prospects are asking AI engines before they visit your site. To understand each criterion in detail, read the complete GEO guide.