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Thierry Gustin

AI search optimization: become a source ChatGPT and Google cite

The GEO engagement implements, month after month, the actions that increase your citations in AI answers: technical work, content, structured data and authority. Every month, I re-measure your visibility on the same questions to show you what is progressing.

Why does AI search optimization need continuous follow-up?

AI engines rely on constantly updated indexes and regularly retrained models. Your competitors publish, cited sources change, features evolve. One-off work erodes; monthly follow-up helps you stay in the answers.

What do I do for you every month?

  • Technical: monitoring crawling and indexing in Google and Bing, page rendering, AI bot access, speed.
  • Citable content: rewriting key pages in answer format and creating the missing pages (definitions, comparisons, FAQs, guides), with sourced figures.
  • Structured data: Organization, Person, Service, Product, FAQ, consistent with the visible content.
  • Entity and authority: consistency of your name, activity and contact details across the web, Google Business Profile, reference profiles and directories, seeking mentions on relevant sites, customer review strategy.
  • Measurement: monthly tracking of your visibility in AIs with Vigie, traffic from AI assistants in your analytics, a clear report and next month's priorities.

Which sites do you work on?

WordPress and WooCommerce, custom-built sites and sites created with Lovable or Bolt. I have worked on WordPress since 2011 and I use Lovable and Bolt myself for my projects: I know what blocks bots on these platforms and how to fix it.

How much does the engagement cost?

From €800 excl. VAT per month. The budget depends on the number of pages to produce, the languages and the level of competition. The engagement starts with a GEO audit, which sets the priorities and serves as a baseline.

Frequently asked questions about AI search optimization

When do the first results appear?
On engines that search in real time (Perplexity, ChatGPT with search, AI Overviews), a fixed page can be picked up as soon as it is crawled, sometimes within a few weeks. The models' internal knowledge evolves at the pace of their updates, so more slowly. I measure both.
Do I need to rebuild my site?
Rarely. Most sites can be optimized without a redesign. If your site prevents bots from reading your content, for example a JavaScript app without server rendering, I will tell you at the audit stage.
Why bother with Bing?
Microsoft Copilot relies on Bing's index. Monitoring your site in Bing Webmaster Tools is therefore part of the GEO foundation, just like Google Search Console.
Can I see examples?
My public projects are on the Work page. For my clients, I only publish verifiable results, with their consent.

Become a source AIs cite

Let's talk about your market and the questions you need to be cited on. A first 30-minute chat, no commitment.